After a long vacation from writing, I return with new found vigour.
I am really quite pleased with this new iPhone/iPod application that allows me to write from anywhere. I have always wished I could write on the spot, when I am most inspired and WordPress’ leap into the mobile world seems to be my answer.
So onward with my new found vigour, I hope that it allows me to break the procrastination chains and bring you more wonderful stories about community!
It’s a simple sign and a simple idea that has, in its own way, changed the world.
Juan Mann (a pseudonym and a homonym of “one man”) had a mission. He wanted to brighten up one person’s day with a hug. He didn’t hug someone he knew, he simply began offering free hugs to total strangers on the streets of Sydney, Australia.
On September 22, 2006, a music video featuring Juan’s endeavor was posted to YouTube, kick starting the phenomenon that today is Free Hugs. The footage, shot in 2004 at the Pitt Street Mall in Sydney, showed Juan’s walk through the mall holding a sign that read “FREE HUGS.”
It started with one hug from a stranger. One year after the YouTube release, hundreds of Free Hugs campaigns have sprung up from the grassroots of communities worldwide. Even Oprah invited Juan to her show. Today anyone can join the movement by signing up at the Free Hugs website.
The bottom line typically refers to net income. Net income is the profit that an organization has after subtracting all costs and expenses from the total revenue generated by that company’s activities. In business, it is safe to say that this bottom line is the true measure of its success. The bottom line is what makes or breaks a company and it is arguably the primary motivating factor in capitalist society.
The bottom line is also the driving factor in government. Cuts are never made to social or community programs on the basis of effectiveness. Even the least effective social programming serves a purpose. Government never “wants” to cut programs or funding either. Do any of us really believe that the powers that be are out to get us? It may appear that way on occasion but in reality governments typically are doing what they think is right; trying to juggle the degree of public outcry with meeting the bottom line of a budget that would cause equal outcry to miss.
What’s a Government to do? Or the bigger question; what’s a Community to do? Some innovative thinkers, more and more, are creating new ways to both satisfy a bottom line and contribute to a social aim in a sustainable and effective way. One of these progressive ideas that is truly on the move is that of a Social Enterprise.
Social Enterprise
Social Enterprises focus on what is referred to as a triple bottom line. They not only deliver on the financial bottom line like every other enterprise, they also focus on a social and environmental bottom line. They do this by doing business that is congruent with a social purpose.
The Social Enterprise Alliance defines a Social Enterprise as: An organization or venture that advances its social mission through entrepreneurial earned income strategies. Organizations accomplish this in diverse ways including:
Accomplishing a social aim through its direct operation such as Ecoworks in Langley, BC.
Working independently as a private business such as Working Assets.
As an independent Not For Profit group or part of a bigger organization such as Above the Underground in the Fraser Valley.
In partnership between both NFP and traditional business such as Future Foundations an Abbotsford, BC.
Social Enterprises are beginning to pop up on mass as our culture becomes more aware of the impact traditional business has on society. It is very common to see programs being funded in part by the Canadian Federal Government as Service Canada sees its way to support more skills development solutions to under and unemployment. Many of these are multiple organization partnerships like the Baristas Youth Skills Link Programs in Surrey and Burnaby, BC.
Pacific Community Resources, in partnership with the Surrey School Board and Starbucks Coffee Canada and with funding provided by Service Canada has developed the Baristas Program. The program intends “to provide youth with barriers to employment with employability skills and a dynamic work experience in Starbucks outlets, assisting with the attainment of exciting careers in the growing retail food service sector.” There are three ingredients that are key in giving youth opportunity they may not have gotten otherwise. The first is a six weeks of lifeskills and workplace success skills that help participants overcome barriers, and provide them with basic soft skills essential to maintaining gainful employment. In its second component, participants get to practice their learned skills on the job during nine weeks of work experience at a Starbucks location. Here they are given skills in the Retail Food Industry while gaining important experience that will help them when they move on to the open market. They are also provided with support as they conquer the barriers that have limited their success in the past. The third and final component is training and guidance in searching for sustainable employment. This final step gives participants the last piece they need to join the workforce.
More meaningful then simply employment, the Baristas Program fosters the development of strong and healthy self esteem in its participants. They empowered to step into the world and become responsible, productive members of the communities they are part of. In recognition of their efforts and the success of the program, the popular program was awarded the BC Career Development Award of Excellence 2004 by the Career Management Association of BC.
In a time when the bottom line is ever more important that the humans that make bottom line success achievable, the Social Enterprise movement is indeed a bright and shining light. They are increasingly more popular and employ a degree of inspiration through increasing innovation and creativity in building and developing sustainable community. As we accept the growing inability for government to provide all required community supports, we are driven to look for new ways to find solutions to community challenges. Social Enterprises give us this solution and their limits are only restrained by the constraints of ones own creativity.
In 1997 the Red River spilled over its southern Manitoba banks in what was to be known as the “Flood of the Century.”
I was in the Canadian Forces at the time and posted in Edmonton with the 3rd Battalion Princess Patricia’s Canadian Light Infantry. We were deployed briskly and with little warning; one minute enjoying Tim Horton’s coffee while telling “war stories” from training exercises and the next traveling east in the largest military ground convoy any of us participating in it had ever seen. It was surreal and exciting and we had little idea of what was going on.
Most of us had no idea there was a natural disaster happening until we hit the ground. I remember waking up and groggily peering out the window of the transport to see a lake. As we slammed to a halt and the shock stripped away my sleepy stumble I realized that what I was seeing was not just another of Manitoba’s 1000 lakes. In the dark it just looked like old farm debris junked in the water. Piling off the bus we could see that it was in fact a small community overrun by the surging Red. The river was rising so fast that it had un-expectantly taken the road we were driving on, cutting us off from our destination. The entire convoy turned around destined for an alternate route and after driving through long stretches of submerged roadway, we arrived in Ile Des Chene, Manitoba.
We spent the next three weeks in a community centre at the middle of this little town south of Winnipeg. Every day started in the dark of the morning and ended in the dim of the cold prairie nights. We filled sandbags, built dykes, bailed water by hand and pump. We spent days up to our ankles and knees in dirty contaminated water that had flowed over landfills, gas stations, feed lots, chemical dumps, and hundreds of other undesirable locations that I still don’t really want to think about. We worked alongside homeowners and Heterites, farmers and firemen, and over 70,000 volunteers from all over the United States and Canada.
I really didn’t do much in the army. I am convinced of the fact that for the most part my Military career was uneventful as pertaining to official duty. I look back and there is nothing that compares to the weeks spent fighting the flood. I always had a deep passion to be part of something at a level that I just couldn’t seem to find in the usual ways. I joined the army to find this devoted belonging and find it I did. Nowhere was this more obvious then while struggling with trench foot on 3 hours of sleep with hands blistered and bleeding tossing sandbags down a daisy chain of strangers who had all come together for one common purpose: Helping our neighbours.
In that three weeks this community of residents, military, relief groups and volunteers filled and distributed 8.1 million sandbags, 3.7 million by hand. Over 23,000 members of the community were provided with emergency social services. Approximately 45,000 truck loads of clay were used to build earth dykes. The water was over 6 feet deep in the communities south of Winnipeg and often the sandbags would be pilled higher than the roof tops of the houses they surrounded.
In times of desperation, people come together. These statistics are more than simply numbers; they are quantitative figures, undisputed evidence of a miracle. These ingredients came together to do more than save some property. Property was just collateral to the hope and love that was really created by the unity of purpose that was in action.
Houses were lost despite all of our best efforts. We moved with such determination and unity that anyone could have been fooled to thinking the house belonged to us. I was standing on the dyke of one with ten or twelve others racing in fluid motion to shore up a failing section when the wall on the other side could simply hold back no more. It collapsed and the pressure from 6 feet of flood water overtook the house in seconds with enough force to shatter windows and knock doors off hinges. The pocket of safety created by the dyke filled so quickly it was as if the water was always there and we just never saw it.
We piled into the big black 15 man assault raft, wet like drowning rats, cold, defeated and loaded with adrenaline. As we motored the family to the safe shoreline of what was once the highway leading into Ile Des Chene, the family, despite being distraught by loosing it all, were grateful and at peace with the fact that every possible human act was done to save it. It was simply an unavoidable act of destiny that was set to occur no matter what.
It was at that very moment, looking into the faces of those newly homeless victims of nature, that I felt the sense of belonging and purpose I had been craving for as far back as memory serves me. Like a heroin addict chases the dragon, I have been looking for this degree of community ever since. I want to find it, hold onto it, share it and use it to inspire the rest of the world to realize that we are all one; we are community.
I don’t believe that we need to wait for the undeniable force of nature gone wild to discover the spiritual experience resulting from a deep unified responsibility for each other. We as humans, when unified in a tight community, can make miracles happen. I really believe that even conflicts as profound as war and religion are insignificant when faced by a community that acts in love, not fear, to find a collaborative and lasting solution.
It has been just over ten years since the “Flood of the Century.” Ten years since my community awakening and the spiritual experience that has influenced so much of my life. It has taken these ten years to find the clarity and focus in my life to articulate my passion for belonging. This will not be a typical blog. This is just an expression of passion that begins my latest endeavor to foster an attitude of common responsibility, unity of purpose and shared respect in communities big and small. I hope that future posts about all things related to building community and fostering unity inspire and motivate people to put a little love into the lives of their neighbours.